Swingvy

Redesigning the HR platform website for Swingvy

Discover the creative journey behind Swingvy's HR platform redesign and explore our approach to crafting user-centric experiences.

Swingvy Project Showcase by Bruvvv - Innovative HR Platform Design

About

Swingvy is full-suite HR & Payroll software that simplifies HR processes to share information and connect with people.

Funding

~ $9M

Headquaters

Singapore

Industry

HR & Payroll software

Company Size

51 - 200 employees

Service we provided

  • UX/UI Design
  • SaaS Website Design
  • Social Media Posts
  • Webflow Development

The Client

Swingvy is the leading all-in-one HR platform for small and medium businesses. By seamlessly connecting all HR information, Swingvy automates every administrative work including employee onboarding, core HR, leave application, payroll, and benefits administration without hassle. The company is located in 4 offices across Asia, 10 nationalities, and various professional backgrounds.

The Brief

Swingvy's motto is “People matter” and the previous website was not able to convey the company's value proposition. They wanted to enhance the brand perception of Swingvy through their SaaS website and marketing material which can portray the values and motto the company stands for.

The challenge was to enhance the SaaS website, making it people-centric, increasing the website's page load speed, and have a coherent blog CMS built for them.

The Solution

We designed and developed the new SaaS website in Webflow along with Blog CMS structure that works for their marketing team and editors. Optimized and enhanced their page load speed and delivered coherent marketing material which binds the brand as a whole.

Swingvy Project Showcase by Bruvvv - Innovative HR Platform Design Swingvy Project Showcase by Bruvvv - Innovative HR Platform Design
Swingvy Project Showcase by Bruvvv - Innovative HR Platform Design
Swingvy Project Showcase by Bruvvv - Innovative HR Platform Design Swingvy Project Showcase by Bruvvv - Innovative HR Platform Design
Swingvy Project Showcase by Bruvvv - Innovative HR Platform Design Swingvy Project Showcase by Bruvvv - Innovative HR Platform Design Swingvy Project Showcase by Bruvvv - Innovative HR Platform Design Swingvy Project Showcase by Bruvvv - Innovative HR Platform Design
Swingvy Project Showcase by Bruvvv - Innovative HR Platform Design Swingvy Project Showcase by Bruvvv - Innovative HR Platform Design

Building an identity for each product.

Swingvy offers 6 different HR products (HR Hub, Leave, Time, Claims, Payroll, Benefits, and Mobile) which had to have an identity of their own making each product stand out using shapes.

Swingvy Project Showcase by Bruvvv - Innovative HR Platform Design Swingvy Project Showcase by Bruvvv - Innovative HR Platform Design
Swingvy Project Showcase by Bruvvv - Innovative HR Platform Design
Swingvy Project Showcase by Bruvvv - Innovative HR Platform Design Swingvy Project Showcase by Bruvvv - Innovative HR Platform Design
Swingvy Project Showcase by Bruvvv - Innovative HR Platform Design Swingvy Project Showcase by Bruvvv - Innovative HR Platform Design

Visual marketing assets.

To make a brand coherent and show how much the brand cares about its customers it is important to have a coherent identity across different channels. We worked closely and communicated daily with Swingvy's marketing team, iterating and sharing new marketing design assets to bind the Swingvy brand together.

Swingvy Project Showcase by Bruvvv - Innovative HR Platform Design Swingvy Project Showcase by Bruvvv - Innovative HR Platform Design Swingvy Project Showcase by Bruvvv - Innovative HR Platform Design Swingvy Project Showcase by Bruvvv - Innovative HR Platform Design
Swingvy Project Showcase by Bruvvv - Innovative HR Platform Design Swingvy Project Showcase by Bruvvv - Innovative HR Platform Design
Flower

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