Imagekit
Designing a high converting SaaS website and scaling up the design system
Discover how Bruvvv transformed Imagekit's website, offering a clearer, more approachable design that simplifies understanding and engagement for visitors.
About
An image CDN providing image optimizations and transformations for website & mobile app developers.
Funding
Bootstrapped
Headquaters
Newark, DE, US
Gurgaon, India
Industry
Cloud based SaaS product
Company Size
10 - 50 employees
Service we provided
- UX/UI Design
- Website Design
- Design System
The Client
Imagekit is the image optimisation tool located in Newark, DE, US.
The challenge was to redesign their SaaS website, making it more approachable
for their visitors. The website was confusing and need to be cleared
out, making it easy for the visitors to understand the product and
the website.
The Brief
We redesigned their website keeping it simple, enhancing the
messaging and making the graphic more understandable for the
visitors.
To grab the visitors attention we added more explanatory graphics which
depicted the features Imagekit provided. Showcasing different use cases
of their product on different platforms like e-commerce, news, fashion,
blog etc.
We wanted to target the different user segment and their target market
through uses cases.
The Solution
We created a design system that served as a visual guideline for consistency on the entire platform.
