Swingvy
Redesigning the SaaS website and enhancing the Blog CMS collection
Swingvy
Swingy is full-suite HR & Payroll software that simplifies HR processes to share information and connect with people.
Funding
~ $9M
Headquarters
Singapore
Industry
HR & Payroll software
Company size
51 - 200 employees
Services we provided
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UX/UI Design
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SaaS Website Design
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Webflow Development
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Blog CMS Integration
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Marketing Design
The client
Swingvy is the leading all-in-one HR platform for small and medium businesses. By seamlessly connecting all HR information, Swingvy automates every administrative work including employee onboarding, core HR, leave application, payroll, and benefits administration without hassle.
The company is located in 4 offices across Asia, 10 nationalities, and various professional backgrounds.
The Design Brief
Swingvy’s motto is “People matter” and the previous website was not able to convey the company’s value proposition. They wanted to enhance the brand perception of Swingvy through their SaaS website and marketing material which can portray the values and motto the company stands for.
The challenge was to enhance the SaaS website, making it people-centric, increasing the website’s page load speed, and have a coherent blog CMS built for them.
The solution
We designed and developed the new SaaS website in Webflow along with Blog CMS structure that works for their marketing team and editors. Optimized and enhanced their page load speed and delivered coherent marketing material which binds the brand as a whole.
Building an identity for each product.
Swingvy offers 6 different HR products (HR Hub, Leave, Time, Claims, Payroll, Benefits, and Mobile) which had to have an identity of their own making each product stand out using shapes.
Visual marketing assets.
To make a brand coherent and show how much the brand cares about its customers it is important to have a coherent identity across different channels. We worked closely and communicated daily with Swingvy’s marketing team, iterating and sharing new marketing design assets to bind the Swingvy brand together.
The results
To make a brand coherent and show how much the brand cares about its customers it is important to have a coherent identity across different channels. We worked closely and communicated daily with Swingvy’s marketing team, iterating and sharing new marketing design assets to bind the Swingvy brand together.
~70%
Increase in website page load speed compared to the website before revamp.
3x
Increase in monthly website traffic within 30 days of launching the new website.
“Working with Bruvvv team was beyond the imagination. Not only the quality but speed, communication and synergy were all extraordinary. After we launched the new website the traffic has increased threefold. They showed what is the best experience to work with the external partner.”
Jin Choeh
— Co-founder and CEO at Swingvy
